Powered by passion, driven by details

Matteo did not have the ordinary journey of settling into the cosmetic world. Started off as a passionate project to create products for himself, Matteo wants a brand that captures and represents men’s needs.

Let's talk about skincare for men

Throughout the years, Matteo has always found it difficult to find skincare that was both relatable and simple to use, there’s no denying that the options made from men’s perspectives are limited.  

Our approach to skincare is anti-fatigue and visible results. Our skincare range promises to deliver natural day time coverage while promoting overall skincare health.

Matteo wants to reimagine the way men can use cosmetics products, which can be both beneficial to the physical and mental well-being of individuals. 

" It takes 500 small details to add up to one favorable impression "

- Cary Grant

From passion to reality

 Skincare means different things to different people, we are here to create a collective experience.

Matteo’s forward-thinking, ambitious and detail-oriented personality is embodied into every aspect of Cary’s products. Cary aims to redefine the narrative of what masculinity really means while normalising men’s skincare and empowering men to look their best (and it doesn’t hurt to make a good impression, right?).